We are
living in an era where our media is changing for the better. Better for the
consumer and better for the producer. Digital media is fast becoming the main
source of media whether its news, educational or advertisements; the list goes
on. Printed media is slowly declining with media outlets shifting on to the
digital age. The newspaper I am looking at today is the Daily Mail. Daily Mail
has been controversial in recent years such as blaming the Syrian refugees for
the 2015 Paris terrorist attacks by creating an offensive cartoon. Many people
use the online website to retreive their news. I believe it’s much more convenient,
cheaper and can be accessed anywhere for example using your cell phone.
According to Paul Grabowicz, professor at UC Berkeley, he references the
Pew Research Center for the People & the Press that 40% of people get their
news from the internet in comparison to the 35% who read newspapers. This shows
the transition from printed to digital media.
Daily Mail articles feature more images ahead of actual written
content and is written in Basic English. This connotes the intelligence of the
readers, they aren’t very smart. This is shown following the ‘Brexit’ results
when the Daily Mail wrote an article about the effect Brexit will have on the
UK. One comment read “We wanted everything spelt out exactly like this so we
knew the pros and cons...to late now publishing this”. You just have to look at
the verb ‘to’ is misspelt and the whole syntax to see that they readers are not
intelligent.
With the printed edition featuring an equal ratio of images
and text it goes down to the readers preferences. I believe that the digital
media will eventually dismiss the printed media era. Digital media allows media
outlets to do so much more such as including videos, audio files and links to
other websites. It would be saddening to see the printed media become a secondary
source however the media age is moving on and media outlets need to adapt
otherwise they’ll fall behind.
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